“If you are risk averse and have some doubts about the feasibility of your ideas, it’s likely that your business will be built to last. If you are a freewheeling gambler, your startup is far more fragile.”

Adam Grant (Originals)

Consumers in other parts of the world may differ in nationality but tastes, needs, and values might be quite similar to yours.

However, introducing products or services in foreign markets requires structure, persistence, and knowledge.


If you are questioning the following:

In which foreign markets can my product or service be sold?
How can I prepare myself for exporting?
What is necessary to place my product or service in a foreign market?
How can I get information about consumers abroad?

Then, we can help you to develop the following activities:

  • Product analysis
  • Market research
  • Business plans

What matters to us?

That your endeavor is well thought and has a perspective.

“matters was recommended to me given their communication skills, experience, and results. Asking for their help was the first good decision I made for my company, given that is very easy to lose the focus of where the company is going. Having the matters’ team on my side made it easy for me to maintain a fixed, constant and productive course. What I liked the must from our collaboration is the ease with which they solve the challenges we face.”

Gabriela Monroy, Founder of Ag Ayón, Mexico

Our references

Ag Ayon

Ag Ayon is a start up from the silver jewelry sector managed by an authentic young woman with a concrete goal.

This is the very first transatlantic project of matters. We coach Ag Ayon in their internationalisation process. Being located in different countries is not a constraint at all, it is rather a chance to take advantage of online tools that allow us working efficiently and live from Mexico and Germany.